SPM325 Event Management (10 ECTS) 

Course facts

Course code
SPM325
Course title
Event Management
ECTS
10 ECTS
Course language
English
Semester
Fall
Academic responsible
Chris Horbel

Introduction

The course provides understanding of important aspects of the organization and management of sporting events. It examines how organizers of sports events bid for, plan, implement, and evaluate the sporting event.
The course will inter alia address how events under Olympic governance are organized. The significance of the key stakeholders involved in major events (e.g. sponsors, media, and public authorities) will be presented and discussed.

 

Learning outcome

The students shall:

Knowledge

  • understand the key aspects of sports events - including mega, major and small scale events
  • understand the concept of "risk management"
  • understand the similarities and differences in governance of Olympic and non-Olympic events

Skills

  • be able to analyze the bidding processes, planning and implementation of mega and major events
  • make assessments of the role of public authorities

General qualification

  • explain the relations between international federations and the local (national) organizers (organizing committees)

Learning styles and activities

The course will include both academic as well as practical implications. The course will be taught through lectures and discussions and will involve a number of case studies. One upcoming major sport event in Norway will be used as physical case study where students will practically apply their academic knowledge. One in-depth seminar will be included in the course.

Mandatory assignment

Participation at the in-depth seminar is required.

Assessment

  • Portfolio assessment. Graded A-F (40 %).
  • Presentation of group project in seminar. Graded A-F  (30%).
  • Individual oral exam. Graded A-F (30 %).

The portfolio and the presentation must be in English for all students.

Core material

LITERATURE:

PARTS OF 3 BOOKS:
Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2017). Events management: An introduction (2nd ed.). Routledge.
Please read chapters 1,2,7,14 and 15:
* You will find the book in the Library, here: ORIA
** The book is also available online: Click here to download.
*** NB! To open electronic books off campus, you need to use the following VPN connection: Click here to download.

Hanstad, D. V., Parent, M. M. & Houlihan, B. (2014). The youth Olympic Games (Routledge Research in Sport, Culture and Society). Routledge. 
Please read chapters 1,2,3,4,5,6 and 13:
* You will find the book in the Library, here: ORIA

Parent, M. M. & Smith-Swan, S. (2013). Managing major sports events: Theory and practice. Routledge.
Please read chapters 1,2,3,4,5,6,8,9,11 and 15:
* You will find the book in the Library, here: ORIA


1 DIGITAL COMPENIUM - available as PDF through Canvas:
Horbel, C. (Ed.). (2020). SPM325: Event management: Fall 2020 (Digital compendium). Norges idrettshøgskole.
* Available as PDF through Canvas.

Table of contents, alphabetical in APA-style:
Bowdin, G. A. J., Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2006). Project management for events. In G. A. J. Bowdin, J. Allen, W. O'Toole, R. Harris, & I. McDonnell (Eds.), Events Management (pp. 265-293). Butterworth-Heinemann.

Bowdin, G. A. J., Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2006). The planning function. In G. A. J. Bowdin, J. Allen, W. O'Toole, R. Harris, & I. McDonnell (Eds.), Events Management (pp. 117-143). Butterworth-Heinemann.

Chappelet, J.-L., & Parent, M. M. (2015). The (wide) world of sports events. In M. M. Parent & J.-L. Chappelet (Eds.), Routledge handbook of sports event management (pp. 1-17). Routledge.

Mair, J. (2019). Rethinking event sustainability In J. Armbrecht, E. Lundberg, & T. D. Andersson (Eds.), A research agenda for event management (pp. 7-22). Edward Elgar Publishing.

Parent, M. M. (2015). The organizing committee's perspective. In J.-L. Chappelet & M. M. Parent (Eds.), Routledge handbook of sports event management (pp. 43-64). Routledge.


8 ELECTRONIC ARTICLES:

NB! To open electronic articles off campus, you need to use the following VPN connection: Click here to download.

Andersen, S. S., Hanstad, D. V., & Plejdrup-Skillestad, K. (2015). The role of test events in major sporting events. Event Management, 19(2), 261-273. https://doi.org/10.3727/152599515X14297053839773
* This article is available online: Click here to download

Gratton, C., & Preuss, H. (2008). Maximizing Olympic impacts by building up legacies. The International Journal of the History of Sport, 25(14), 1922-1938. https://doi.org/10.1080/09523360802439023
* This article is available online: Click here to download

Kristiansen, E., Strittmatter, A.-M,. & Skirstad, B. (2016). Stakeholders, challenges and issues at a co-hosted Youth Olympic Event: Lessons learned from the European Youth Olympic Festival in 2015. International Journal of the History of Sport, 33(10), 1152-1168. https://doi.org/10.1080/09523367.2016.1238822
* The article is available online: Click here to download

Laing, J., & Frost, W. (2010). How green was my festival: Exploring challenges and opportunities associated with staging green events. International Journal of Hospitality Management, 29(2), 261-267. https://doi.org/10.1016/j.ijhm.2009.10.009
* The article is available online: Click here to download

Parent, M. M., Beaupre, R., & Seguin, B. (2009). Key leadership qualities for major sporting events: The case of the World Aquatics Championships. International Journal of Sport Management & Marketing, 6(4), 367-388. https://doi.org/10.1504/IJSMM.2009.029300
* Available as PDF through Canvas.
(OK based on §15 of the Copyright Law)

Preuss, H. (2015). A framework for identifying the legacies of a mega sport event. Leisure studies, 34(6), 643-664. https://doi.org/10.1080/02614367.2014.994552
* The article is available online: Click here to download

Strittmatter, A.-M. (2016). Defining a problem to the solution: A neo-institutional explanation for legitimising the bid for the 2016 Lillehammer winter Youth Olympic Games. The International Journal of Sport Policy and Politics, 8(3), 421-437. https://doi.org/10.1080/19406940.2016.1138990
* The article is available online: Click here to download.

Woratschek, H., Horbel, C., & Popp, B. (2014). The sport value framework: A new fundamental logic for analyses in sport management. European Sport Management Quarterly, 14(1), 6-24. https://doi.org/10.1080/16184742.2013.865776
* The article is available online: Click here to download